Article by Bharatbook
Bharatbook from its exhaustive collection has come out with a report ” Market Opportunities and Business Strategies in Private Label Branding in India ” which gives an overview, Demand, Supply Trends and industry analysis reports.
The report provides top-level market analysis, information and insights into the Indian products market, including:• Current, historic and forecast values for the Indian market• Comprehensive, country-specific analysis of market attractiveness covering key macroeconomic trends plus benchmarking with other key global and Asian markets• Detailed analysis of the key drivers for in India • Detailed analysis of the challenges affecting the market in India• Detailed analysis of retailer strategies by product categories and by retail format• Case studies of the top private label retailers in India
SummaryThe market for products in India is still in its nascent stages and accounted for just XX% of the overall retail market in 2011. The Indian retail market is highly fragmented and primarily consists of unorganized outlets such as ‘kirana’ stores. It is expected that organized retail is going to undergo a period of growth over the forecast period. Retailers entered the Indian s market by providing staples such as food and beverage products. The positive growth potential of these categories convinced many retailers to enter the personal care market in 2009. The main growth strategy of Indian retailers is to provide consumers with national brands as a trust exercise; as such brands provide a level of quality and assurance to consumers, who are then offered s as a discounted alternative. The Future Group recruited national sports icon, Sachin Tendulkar, to create a sub-brand named ‘Sach’. In this way, the Group expects to attain national recognition with some consumers and an emotional connection with others. This is the first instance of private label product endorsement in the Indian market. Growth in s has resulted in several conflicts between retailers and national brands, owing to issues such as margins, displays and shelf space. Retailers are more inclined to push the sales of products as they offer greater profit margins. Market Analysis
Scope• This report provides a comprehensive analysis of the market within the consumer packaged goods industry in India• It provides an overview of key global markets for • It provides comparison of private label market share in India with Asian countries and with the key global markets• It provides historical shares for the Indian market for the report’s 2007-2011 review period and forecast figures for the 2012-2016 forecast period • It highlights the consumer, business and economic factors driving the market in India• It covers a summary on the key challenges facing the market in India• It details the business strategies of private label brands by retail store formats• It discusses the key emerging product strategies in the Indian market• It compares the pricing strategy adopted for products in key categories• It outlines the future outlook for the Indian private label market• It profiles the major retailers in the market in India
Reasons To Buy• Make strategic business decisions using top-level historic and forecast market data related to the Indian market• Understand the key consumer, business and economic trends within the Indian market• Gain insights into the strategies adopted by retailers in different product categories and also across different retail formats• Gain insights into the challenges facing the Indian market• Gain insights into the upcoming trends in the Indian market http://bharatbook.com/market-research-reports/consumer-goods-market-research-report/market-opportunities-and-business-strategies-in-private-label-branding-in-india.html
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Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.
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