Article by Jodi Ouellette
Anyone who considers them self to be serious about succeeding in network marketing is always on the lookout for a network marketing strategy that will set them apart from the rest. If you’re a success driven player, then chances are, you’ve used most of the traditional methods to grow your enterprise. If you want to be different and stand out, then you need a network marketing strategy that stands out, not just another invitation with a different name.
Reverse marketing seems to be a highly under used network marketing strategy even though it has been around for years. Home business owners haven’t been greatly exposed to this tool because I believe there are too few leaders who really understand how to be effective in duplicating it. To understand reverse marketing, you first need to understand what it is not.
What A Reverse Network Marketing Strategy Is Not
To begin, let’s focus on traditional marketing and sales. Traditional marketing is selling. A business places an ad specifically marketing a product or service addressing how that product solves a problem or need. Standard marketing is more of a hard sales technique using tactics that make people feel as though their life won
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